ABOUT
We are experts in everything beautiful in the beauty industry. But beauty is in the eye of the beholder, so whether your love language is sales, marketing, product development, creative service or digital we can help you to truly fall in love with your project.
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Run by an ambitious duo of fragrance fanatics with a supporting team of expert contacts and industry insiders, THE 1910, and their little black book, is a full service solution for your next best-selling product.
Services
Branding
We truly believe that brand is everything and is often the make or break for success. With both our left and right hand sides of our brains engaged we will take your brand in hand to ensure its positioning, aesthetics and story are perfect for your vision and the market.
Strategy
A word often used and abused in our eyes but sometimes necessary. If you only need a little hours therapy to sense check your plans or if you want some long term hand-holding we are here to offer a multi-functionary strategy for your brand across multiple disciplines.
Research
Sometimes you are so busy looking in, its hard to remember to look out... and it is a big world out there. Our market knowledge and intuition is built on over 25 years of combined experience in the market; if there is a brand we don't know... it's not worth knowing.
Design
We hate to say it... but sometimes it is about looks... but we know some people for that. A head-turning design is everything for on shelf appeal; we know the tricks and tools needed to make your brand and product truly pop.
Sales
Just like the line from that song you get in your head, fundamentally "it's all about the money"... we balance budgets, spreadsheets, forecasts and margins combined with an extensive knowledge and contact list of worldwide super selling locations to ensure the money keeps rolling in.